People are scrambling to figure out what the harrowing economic collapse means to them. Will they have a job on Monday? Will their 401K be worth anything when they retire? Should they begin walking to work and cultivating a garden? And so on. TechCrunch founder, Michael Arrington, writing about the ignoble end of Web. 2.0 (an argument I find lacking) makes this assertion: The first to go will be the bulging marketing …
Spotlight On NW Creative: Northern BC Tourism Association
SmashLab in Vancouver had some fun coming up with ways to educate visitors to Northern British Columbia. BTW, here's an example of me defying the good advice given in the ad above. …
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Network Television Still Offers A Massive Prime Time Audience
When John McCain considered skipping out on the first debate, I thought, that's interesting, I wonder if Obama can just take the entire 90 minutes. As we now know, McCain decided to show up and he's likely to show up again for the third debate next week. Yet, Obama wants the viewers' full attention, and he has the cash to buy it. According to The New York Times, Obama's campaign is dipping into its war chest to buy …
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Subliminal Advertising Isn’t Good, Mate
A TV station in Australia has been using one-frame logos as a way to help promote brands: The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick …
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Spotlight On NW Creative: Integrity Spirits
Portland's ID Branding brought home some One Show Design love for its packaging of Lovejoy Vodka, an Integrity Spirits' brand. There is so much to love about our client Integrity Spirits. First, it’s a Portland distillery that makes small batch, hand-crafted spirits. Second, it’s run by two passionate and talented young guys who happen to be best friends. Third, there’s the taste-testing. [NOTE] If you'd like to see …
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If You Call It Art, It’s Art. Yes, It’s That Easy.
ATTN: STEVE GRASSE SEEKS TO JOIN MATTHEW BARNEY AND DAMIEN HIRST AMONG THE RANKS OF THE WORLD’S FOREMOST CONCEPTUAL ARTISTS To the uneducated viewer, Bikini Bandits might appear to be nothing more than eye-candy. However, the creator of the series, has much loftier ideas. In fact, Gyro Worldwide CEO, Steve Grasse, sees Bikini Bandits as a post-feminist attack on the way women are portrayed in modern culture, …
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Talk About “Off The Charts”
Our national debt--over the $10 trillion mark--is now greater than the machine constructed in 1989 to count it. Wired says the digital dollar sign has been replaced with a cheaper, non-digital version to make room for the extra number. …
Save The Banking Industry. Invent Mobile Utility.
According to Fortune, the mobile ad market is expected to grow to $12 billion by 2013, up from an estimated $1.72 billion this year. Sweet. Count me in. Fortune also mentions that 100 million apps have been downloaded on the iPhone since July. Many of these apps are free, but others are worth paying for. I'd love to see a branded app that's so valuable, people are willing to pay for it. That way the brand has not …
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