MySpace is making display advertising easy for bands, local retailers, or anyone else hoping to connect with an audience on the hugely popular social network. According to Ad Age, MyAds which debuts today allows advertisers to spend as little as $25. The service helps advertisers to upload their creative, choose a budget from $25 to $10,000, and then select from targeting options, including sex, age, geographic …
There’s No “I” In Team
Court Crandall, founder of Ground Zero, believes in looking for "players with character." He describes two such "players" in a touching piece published in Adweek. The longer you do this job, the more you find that doing good work is the price of entry and it's all the other stuff that separates the folks you really like from the ones you can't live without. In 15 years of owning Ground Zero, there haven't been many …
FCC Intent On Closing The Digital Divide
The FCC, at Chairman Kevin Martin's urging is paving the way for a nationwide network that will offer free wireless connectivity, according to The Wall Street Journal. Wireless companies and some lawmakers have raised concerns about the plan, because the proposed auction rules appear to favor M2Z Networks Inc., a Kleiner Perkins-backed start-up that originally floated the free-Internet plan two years ago. M2Z …
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George Parker Gets Quotable On DraftFCB
Our friend George Parker has been quite vociferous in his criticism of DraftFCB. And while an unnamed "search consultant" offers a few anonymous quotes, Parker is the go-to man in an AdAge article about the shop: Pointing to odd decisions DraftFCB has made -- such as a somewhat tawdry self-promotional ad that showed two Cannes lions humping -- George Parker, who writes the AdScam blog, said the agency brings the …
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Do Hispanics Reject Ads Comparing Brands?
I stumbled onto this Diary at the Daily Kos (and it's really just someone's opinion, take it for what it's worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense: You see, it's a little-known fact outside the advertising and research industry that Hispanics and Latinos hate negative advertising. They hate it with a passion. In fact, Latinos consider some ads …
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KeatingEconomics.com Is The 95 mph Slider McCain Can’t Handle
That Obama has savvy marketers on his side goes without saying. Their latest effort, KeatingEconomics.com is a microsite with a macro payoff. For there could no better time to paint McCain as a reckless Reagan-inspired deregulator. In the mini-documentary above, Obama's team skillfully connects the dots between the S&L scandal of the 1980s and today's pressing problems on Wall Street. Much to McCain's chagrin, they …
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Today in Twitterverse: Media Elites Catch The Wave
John A. Byrne, Editor-in-Chief of BusinessWeek.com is now active on Twitter. Byrne describes the decision as "yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world." …
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Someone In The Auto Industry Grasps The Whole “We Don’t Own Our Brands, Our Customers Do” Thing
According to The New York Times, Toyota may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup. James E. Lentz III, president of Toyota Motor Sales U.S.A. said in a sense consumers have already created the Prius brand, and the company is just catching up to the marketplace. “We’re catching the wind with this,” he said. …
