[via FOWA] …
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Dear Brand Manager, Here’s Your Chance To Reach Animal Lovers
Wee Beastie has completed five promo spots for Animal Planet that debut this month. Featuring Maggie Gallant, host of Animal Planet’s Pet Trends, each 30-second spot offers helpful tips and useful information for pet owners. Note the space at the end of the spot. It's ready and waiting for sponsorship dollars. PetSmart, where you at? …
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Selling Diapers In A Political Season
In the words of Mark Twain, "Politicians and diapers need to be changed often and for the same reasons." …
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Please Don’t Dominate The Rap Jack If You Got Nothing New To Say
The same Ad Age article that I just referenced mentions another brand-sponsored YouTube show called POPTUB. POPTUB purports to offer "YouTube stars, the best viral videos, undiscovered gems, and your favorite celebrities." YouTube Reviewed doesn't care for the series. Judging from their videos, POPTUB is about as in touch with YouTube as your mom. Do we really have to watch yet another corporate-sponsored YouTube …
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Funny Man Brings Whopper of a Deal To BK
According to Ad Age, The Google is loving Burger King's branded content play, Seth MacFarlane's Cavalcade of Cartoon Comedy. Branded-entertainment deals can be complex and difficult to replicate, and deals like Mr. MacFarlane's -- which has racked up more than 12 million views since it launched in early September -- don't come around very often. But if the strategy works, it helps solve two problems: Google gets to …
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Let’s Get This Third Party Started
Check out the background music in this spot for Libertarian Party Presidential Candidate Bob Barr: Free your mind and your ass will follow, I suppose... …
They’re Getting Pissed In Kansas…Or Not
From the Senate campaign of Democrat Jim Slattery: …
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Bob Hoffman’s Secrets Are Out In The Open
The difference between a great agency and a good one--or a great creative team and a good one--is not what they can make, it's what they can sell. It has long been my contention that 90% of the people in this business can create One Show-level work. But only 10% of the people in this business can sell it. Bob Hoffman, CEO of Hoffman/Lewis, has been exploring the reasons why. He blames meetings that take on …
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