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By David Burn
By David Burn
Portland-based Provenance Hotels is an avid user of social media. The boutique hospitality group sports three tasty blogs: Hotel deLuxe; Hotel Murano; Hotel Preston; plus a Facebook page for Hotel Lucia. Hotel Max in Seattle is the only property they own that I can't find a blog or soc net page for. …
By David Burn
@Rands is a Los Gatos-based software engineer, manager and author. He's also a Tweet master, right up there with @BadBanana. …
Continue Reading about Today In Twitterverse: McGrumpy For President →
By David Burn
PDX Bus is a free iPhone application designed by public transit advocate and software developer, Andrew Wallace. TriMetiquette, a site about Portland's transit system, spoke to Wallace about the project. Why did you decide to make this iPhone app? (1) I wanted to have fun writing an iPhone app – I write software for a living, but this is completely different from the device-level software I write at work. Given that …
By David Burn
Stuart Elliott is my "friend" on Facebook, so I want to be courteous. Yet, I have to isolate this line from his story in The Times, "Persuading Companies to Keep Up Their Pitches." Shoppers who are anxious about their jobs, savings and retirement accounts are in no mood to pay attention to the blandishments of Madison Avenue. That line of thinking is entirely too easy and I reject it. "Shoppers" could use a little …
Continue Reading about Good Times, Bad Times, You Know I’ve Seen My Share →
By David Burn
Here's the headline I'm seeing this morning in The Wall Street Journal: With a headline like that, I don't see much point in digesting the story. But I did so for you dear reader. The Journal refers to "experimental" budgets hitting the cutting-room floor. News flash: all marketing is experimental. Kind of like fishing. I will agree with this notion, however: "I can't see us selling virtual worlds to anybody right …
Continue Reading about Budget Concerns Are One Thing, Innovative Thinking Is Another. →
An ability to babble nonsensically and make people believe it. An ability to use a little sex appeal to get ahead. Sarah Palin is perfect for the ad industry. It's the subject of my new column on Talent Zoo, which you can read after the jump. …
Jack Myers, writing on The Huffington Post, thinks a McCain administration will severely impact the ad industry: John McCain said last night, in the third Presidential debate, he plans to do away with the Defense Department Marketing Assistance Program. This is the Congressional spending allocation that enables the Army, Navy, Marines, Air Force and Coast Guard, plus the National Guard, to advertise for …
Continue Reading about A Little Too Maverick-y For The Ad Business →
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