Doug Lowell of ID Branding is a big fan of Seattle's Wexley School for Girls. This place - hard to call it merely an advertising agency - is one of a handful in the country that gets the new model of media-agnostic brand experiences. Portland Ad Fed present Ian Cohen and Brian Marr from Wexley for lunch on Nov. 6th at The Nines Hotel. Lunch is $45 for PAF members and $60 non members. …
Advertising 2.0 Looks At All That’s New In New Media
I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten, a Professor at Longwood University. Tuten attempts to explain …
Continue Reading about Advertising 2.0 Looks At All That’s New In New Media →
I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run
Why do a category sell here? Wouldn't you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way? From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that's their strategy it's a decent approach, but the copy here is too vague to truly support that position. …
Continue Reading about I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run →
Think Globally, Serve Ads Locally
Max Kalehoff, vice president of marketing for Clickable and author of Attention Max, has some interesting things to say about small business and local online ad markets. “Small to medium” is actually huge. For example, I became acutely aware that half of the online advertising market is comprised of small and midsized businesses. The advertising trade press tends to cover the mega brands most — the head of the tail, …
Advertising Age Follows My Lead
I said it back in February: Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen. Now, 8 months later, Barack Obama has won Ad Age's Marketer of The Year. You want progress? If I do say so myself, I think the writing David & I do on AdPulp is more progressive than anything you'll find in Ad Age. …
It’s A Great Time To Invest
The Oracle of Omaha is buying American stocks. A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful. If prices keep looking attractive, my non-Berkshire net worth will soon be 100 percent in United States equities. Over the long term, the stock market news will be good. In the 20th century, the United States endured two world wars and other traumatic and expensive …
Putting Three Syllables In Dallas
Jim Bob? Yes, Jim Bob. jimbobkrause to be exact. It's the creation of Dallas ad couple Jim and Candace Krause. According to Adweek, former Leo Burnett creative partners Jim Ferguson and Bob Shallcross have reunited and joined the Krauses as partners in the new entity. Q. How did you hook up with Krause? Ferguson: I've known Jimmy off and on -- not professionally, but socially. He's had Krause & Young [in Dallas] …
Today In Twitterverse: Austin, Texas Goes Big
The Austin American-Statesman is one newspaper that truly understands the power of Twitter. …
Continue Reading about Today In Twitterverse: Austin, Texas Goes Big →
