Kings of Leon lead singer, Caleb Followill, posing for Rupe's soc net. …
Continue Reading about Look, The Old What’s On His iPod Trick →
By David Burn
Kings of Leon lead singer, Caleb Followill, posing for Rupe's soc net. …
Continue Reading about Look, The Old What’s On His iPod Trick →
By David Burn
Meredith. It's not the sexiest name in the book, but in today's media and marketing services circles, Meredith has legs that don't quit. To see them, go to Meredith.com and look at their top level navigation. Do you see how "Media Portfolio" and "Marketing Solutions" live right next door to one another? That's the ticket. According to Ad Age, Meredith is Kraft Foods' agency of record for customer relationship …
Continue Reading about Not Paying Attention? Sorry, You’re Disintermediated. →
By David Burn
Old World Agencies, I write this to you at the risk of sounding grumpy, but I must ask you a simple question. Why does it take you so many people to do what you do? With warm regard, Inform Ventures [Editor's note: this is an abbreviated form of the message that I received] …
An ad currently running in New York City for Manhattan Mini-Storage. …
By David Burn
HSBC. Is it another ad agency you've never heard of? Nope. It's a British bank you're probably never heard of. According to The New York Times, HSBC is about to make some noise in noisy New York, by buying out all the ad space in an entire issue of New York Magazine. Given the recent turmoil in the banking industry, one could see it as a case of bad timing. Is the American public really in the mood for an aggressive …
Continue Reading about The World’s Local Bank Friendlies Up To New Yorkers →
By David Burn
The Goat Blog on High Country News points to the fact that the above ad was rejected by ABC. That's pretty tough action from the "liberal media." I suppose they don't want to upset any of the well-paying energy companies who are busy greenwashing the airwaves. WeCanSolveIt.org asks that you let ABC know how you feel. They even type the words that you presumably feel into a text box ready to be electronically …
Continue Reading about Look What Passes for “Radical” These Days →
By David Burn
I picked up a loaf of Whole Grain Spelt bread made by Dave's Killer Bread at the store on Friday. I didn't look closely at the branding when I purchased it, but now that it's home and I'm eating toast, I can see what a story Dave has to tell. The Oregonian made a five minute video segment on Dave and his brother, Glenn, who heads up the family business, Nature Bake. Dave's Killer Bread is a new Nature Bake …
Continue Reading about Dave’s Redemption Is NW Bread Lovers’ Salvation →
By David Burn
Kevin Roberts, CEO of Saatchi, is getting creative with how he sees green. Martin Luther King didn’t say, “I have a nightmare.” He said, “I have a dream”. I believe that until people feel inspired emotionally with the potential of sustainability, we’ll simply keep running on the spot. After all, sustainability means nothing less than a revolution in how people will live and the biggest business opportunity of the …
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