The party responsible: 60 Frames. [UPDATE] BusinessWeek spoke to Charles Stone III, the director of the original “Wassup” commercial. Stone says, Budweiser never owned the rights to the idea. He’d originally made it as a short film independent of the brand, and Budweiser had only leased the rights, paying a mere $37,000 for five years of use. Back then, people gave him a hard time about the low price. Now Stone, a …
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