We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media. In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so unique • How Howard became famous along with his clients • What Howard would be doing …
First Apple Crushes It, Then Samsung Uncrushes It
Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …
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Flying High on Liquid I.V.
This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights "the magic of extraordinary hydration." https://youtu.be/HdeBHr9tZYM?si=JJoIyG_bB0z8bDLv The spot benefits greatly from its soundtrack—the gospel song “JOY …
When Content Degrades and Distracts, Advertising Suffers Too
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former agency-side account planner). He spoke to Nathan Heller of The New …
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Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai
To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a …
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Is LLMO the New SEO?
Two Harvard professors looked into the future of AI's impact on the world wide web and what they saw wasn't pretty. Judith Donath, a fellow at Harvard’s Berkman Klein Center for Internet and Society, and Bruce Schneier, a fellow and lecturer at the Harvard Kennedy School published their projections in The Atlantic. Here's a short passage from "It's the End of the Web As We Know It," SEO will morph into LLMO: …
