In-house agencies have grown in size and stature over the past 20 years. ECD Kevin Frank was there early on, leaving agency life to lead creative teams at Apple and LinkedIn. Now he’s living an expat life in Paris. In this 39-minute Ad Chatter from AdPulp, Kevin talks with host Dan Goldgeier about: Life at Apple during the passing of Steve Jobs How to lead creative teams and deliver effective …
Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals
A theater major from Kentucky isn't necessarily the most likely candidate to become a CCO of a major agency, but Troy Hitch, Global Chief Creative Officer of RAPP, is the product of a number of adventurous experiences. In this 35-minute Ad Chatter, Troy talks with host Dan Goldgeier about: • The “Ego Epiphany” that good Creative Directors should have • What holding companies do well – and don’t do well • The …
Healthy Teams Make Great Things
Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas wanted to bring this message to their students and the world. Mike Wiggins …
Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage
We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show – and what it can teach you about advertising, fun, fame, and manipulating the media. In this 29-minute podcast, Dan and Steve chat about: • What made Howard Gossage’s work so unique • How Howard became famous along with his clients • What Howard would be doing …
First Apple Crushes It, Then Samsung Uncrushes It
Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …
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Flying High on Liquid I.V.
This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights "the magic of extraordinary hydration." https://youtu.be/HdeBHr9tZYM?si=JJoIyG_bB0z8bDLv The spot benefits greatly from its soundtrack—the gospel song “JOY …
When Content Degrades and Distracts, Advertising Suffers Too
Advertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former agency-side account planner). He spoke to Nathan Heller of The New …
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Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai
To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a …
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