Gary Vaynerchuk of Vayner Media has some thoughts on this year's Super Bowl. As a Jets fan, he's unhappy to see the other New York team make it to the big game, which he will not be watching. However, he expects big things from the commercials, and better bridges to online where the story can continue. I'm not ready to say that "content" is what commercials are made of, but I do see Vaynerchuk's point, and for …
College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air
Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there's another Portlander with a Super Bowl commercial this year, and he's not even out of school yet. According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative …
Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand
If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your …
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Bacon Lovers Rejoice, Jack’ll Marry You Up
Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned. Portland's office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo. The TV spot breaks on Super Bowl Sunday in …
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Oh Canada
Susan Krashinsky, Marketing Reporter for The Globe and Mail in Toronto, reports that this Sunday's menu of adverts won't be on air north of the U.S. border. The prevailing notion is that the game just does not have the cultural resonance here that it does in the United States. And yet, the Super Bowl was the third most-watched television program in Canada in all of 2011 – only the Stanley Cup Finals were bigger – …
Conceived, Incubated and Delivered in L.A.
David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday's Super Bowl commercials, including those for Hollywood films, were made in Los Angeles. "We look at this as the …
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Guest Post: An Inside Look At How Kia’s “Dreams” Spot Came To Life
Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA's "Dreams" Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when I blurted out to my partner, Dan Madsen, “Hey, what if we did something with dreams?” Little did I know …
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Should American Brands Wrap Themselves In The Flag?
This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what's an American company to do these days about its heritage? How far will "Made in America" take a brand? In the past few weeks, we’ve seen Apple take a few lumps in the press because of the working conditions at the Chinese factories that make their products. There …
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