Just when you thought discussion of Super Bowl advertising was over (until next year), you get reeled back in thanks to BeanCast 188: Madonna Wins, recorded last night with host Bob Knorpp and guests Åsk Wäppling of Adland, Ken Wheaton of Ad Age, Bill Green of Adverve and me. The episode is called "Madonna Wins" because her halftime "ad" was better than anything else broadcast on NBC that day, except for the game …
Pepsi Says “You’re Fired”
Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said Pepsi will spend an extra $500 million to $600 million to advertise its brands this year, with a focus on North …
One Badass Product Positioning
In the world of rock guitar, you can never have too many effects pedals. Especially distortion pedals. Guitar players talk about distortion the way wine drinkers talk about wine. One pedal has "a brittle edge with a sweet undertone." Another features "boosted mids and a smooth top-end." One pedal pairs well with a vintage tube combo amp, while another goes better with a modern head and half-stack. Some players prefer …
Advertising Is The Wrong Answer For Non-Advertising Problems
It's a $2.5 billion slice of the online advertising pie, but few brands or their agency advisors are prepared to fully bake mobile in to their campaigns. David Hewitt of SapientNitro, writing in TechCrunch notes that "many brands still do not have a mobile or encompassing digital strategy in place. Moreover, many agencies are still growing a set of basic mobile capabilities." Why haven't brands made more …
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Don’t Stress Dude, It’s Just A $20 Mil. Account On The Line
Southbay is a lifestyle magazine serving one of the most culturally, economically, and ethnically diverse areas in the United States. The current issue features Lee Clow of TBWA\Chiat\Day on the cover and inside contains profiles of Clow, Paolucci Communication, Team One and Margaret Keene and Chris Adams, co-executive creative directors at Saatchi/LA. Both Margaret and Chris have young families, and …
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Industrial Film From Another Era? Not Exactly.
"Can our account director in training balance between the steel trap of client concerns and groundbreaking ideas?" Talk about asking the hard questions... According to Adfreak, this video was part of a staff town-hall meeting at Draftfcb Chicago in January. See Adfreak for the other video about the agency's approach to copy. …
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Manage Customer’s Expectations In Social Channels — Save The Brand’s Ass
I am not a social media fan boy, but I recently had a customer service experience enabled by social media that gave me new found respect for the channel (as a customer service opportunity of untold magnitude). More on my story in a minute, but first, let's have a view from the mountaintop. Open Forum points to a new study commissioned by Conversocial and conducted by New York University professor Liel …
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Ridin’ The Storm Out (To Kansas)
Show. Don't tell. It's an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it's working -- the brand's market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new "Ride the Storm" spot, the 180LA team chased a storm from LA to Kansas with the expert …
