Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga's action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments from financier Henry Silverman and media executive Bob Pittman. Ad Age too weighed in …
The Eyes Have It
When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it's fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, there's a well developed pattern that visitors take. The website sections that drew the most …
Have Your Hugged Your Bricks and Mortar Retailer Today?
Stepping out of the house can get costly when you are headed to the mall, the grocery, Costco, lunch, etc. Plus, there's much "work" involved, parking spaces to wait for, lines to stand in and so on. Of course, there is another way. You can see what Brown will do for you. According to a recent report from the Commerce Department, $61.8 billion of retail sales were transacted on the Internet in the fourth …
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David Esrati Markets Himself Once Again In Ohio Congressional Race
Advertising people, by and large, aren't a severely political bunch. Like the rest of the population, we have opinions, but there aren't too many advertising and marketing professionals willing to dive headfirst into politics. Not so for David Esrati, head of Dayton's The Next Wave, who once again is running for Congress as a Democrat in Ohio's 10th district. You can find out more at ElectEsrati.com. It's …
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Fox Digital Entertainment And Kia Provide A Reason To Visit MySpace Again
"Wolfpack of Reseda" is the first made-for-the-Web series from Fox Digital Entertainment, a new division of the 76-year-old West Los Angeles movie studio. Wolfpack Of Reseda | Myspace Video According to Meg James of Los Angeles Times, the series brings feature film production values to the Internet, which is something marketers have been clamoring for. Marketers like Kia Motors, which is the sponsor of this …
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Your Dog Wants You to Buy A SuBee
Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead. According to Auto Blog, Subaru has also launched two social networking app as part of this effort: Dogbook for Facebook and MapMyDOGWALK. Because some 70 percent of Subaru drivers …
UCLA Verus USC Verus Every Other Elite University in The World
Colleges and universities really ought to have incredible advertising to support their brands. UCLA isn't quite to incredible with this new work from Philadelphia-based 160 Over 90, but they're pretty far ahead of the pack, regardless. According to Stuart Elliott of The New York Times, the work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include …
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Are You Ready To “Attack and Disrupt” Your Company And All That Is Sacred?
I have a weakness for certain industries. The hotel industry, for instance. It's the stuff novels are made of. Also media companies, I have a weakness for those too. So, if you'll indulge me, let's take a look at the success story now underway at The Atlantic. Adweek and The New York Times both put reporters on this venerable media brand's turnaround. It is a good story. David G. Bradley, having profited …
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