Today's CMOs are more than marketers, they're "Marketing's CEOs." That's according to CMG Partners and their 4th Annual CMO's Agenda, a study of the latest trends and issues facing CMOs today. Based on interviews with 30 CMOs at U.S. companies, the study identified five trends affecting Chief Marketing Officers, including a reported increase in influence and credibility within the C-Suite, specifically with the …
Time To Pay The Paper Boy
News, particularly when it is local and thus not widely available, has marketplace value. Gannett, the nation’s largest newspaper publisher, is planning to mine that value by moving all of its 80 community newspapers doing business online to a paid model by the end of the year. Acccording to PaidContent, The New York Times and Forbes, the company expects this new online subscription model to contribute an …
In Advertising, There’s No Substitute For Experiencing
A while back, I wrote about my newfound friends at Seattle's egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to be experienced. And no, I don’t mean experience in the sense of having 20 years of creating ads. I’m …
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The Data Is Upon Us, Now What Do We Do With It?
According to Accenture, "the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences." Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is a direct marketing tool that hotels can use to identify potential guests in real time and …
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MySpace Is Social’s Comeback Kid
Specific Media and Justin Timberlake picked up MySpace last June from News Corp. for just $35 million. News Corp., of course, paid $580 million for the site in 2005 before running it aground. Now MySpace is growing again and the new owners have something to cheer about. According to CBS News and The New York Times, MySpace has added one million new members since December, when the company unveiled its revamped …
If Your Phone Is So Smart, Have It Bring You A Hot Dog And A Beer
Taap.it is a startup intent on solving problems for its customers. According to The Next Web, "the mobile app connects local buyers and sellers in a Craigslist like fashion, albeit with items both searchable and sellable by location." In other words, it's a hyperlocal ecommerce community with a critical game layer. Here, let the company's cartoons talk: Taap.it also seeks to provide utility to …
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Downton Abbey And Many Other Programs Are Free With A Strong Antenna
Cable TV is an unaffordable expense for many American households. For others, cable is simply not the place to invest one's money or time. Benefitting from the both the cord cutting Gen Y crowd and the budget constrained "working poor" is Antennas Direct, a St. Louis company that expects to double last year's sales of about 600,000 antennas, according to The Wall Street Journal. The company's antennas cost …
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Louder Beats From Microsoft’s Drum
Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the "Smoked by Windows Phone" challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the CES challenge: 30 wins, three losses, one tie. So what's up with the …
