Digital talent. There's a growing need, and the need is not being met. Even by the best agencies in the land. Ergo, Iain Tait, partner at W+K, has taken to searching for the elusive creatures (sometimes known as Interactive Creative Directors) via his newly reconfigured blog, Crackunit2. We’re looking for Digital Revolutionaries with Traditional Sympathies, people who are first and foremost digital agitators. …
In Adlandia, We Know Not Where Public Space Ends And Private Space Begins
Although many brand managers and their lawyers will vehemently disagree, everything is a remix, a.k.a. mashup. They may also disagree that advertising is mostly pollution. But let's listen to Banksy on the topic: Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission …
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Blades, Go F-ing Buy Them
Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he's the Mother F-ing CEO, a.k.a. MFCEO. Here he is making fun of the late Steve Jobs (not safe for work, for fuck's sake): You might be wondering how 72andSunny ever sold their client, K-Swiss, on such a foul-mouthed, ill-mannered spokesperson (played my actor Danny McBride). Wired thinks …
Fighting Words: Foamposite One Galaxy
Creating over-the-top-demand for a product (or service) is a what brand managers dream about. But in real life, it's a perfect storm that only a few will ever experience. Apple knows this storm, and so does Nike. I use the word storm not lightly. Last week, people began rioting outside shopping malls in Florida and Maryland, creating Black Friday-like criminal mayhem over a $220 basketball shoe from Nike. …
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I’m An Only Child, But I Learned To Share
Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn't bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, Scoop.it and Storify. Last December on the Delicious blog, the team …
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Visionary Leaders Create Great Companies, Relentless Founders Keep The Greatness Going
Last week, Rob Campbell, head of planning at Weiden + Kennedy/Shanghai, wrote a piece about how W+K and Bartle Bogle Hegarty are what they are--firms at the forefront of commercial creativity--thanks to the hands-on, day-to-day concern shown by the now very rich founders. One thing I really like about W+K is that while the senior guys are ridiculously talented and smart and experienced … they welcome opinion, …
We’re Talking To A Lot of Inanimate Objects Today
The Oscars air on Sunday, along with more high dollar commercials. Like this one for the 2012 Hyundai Azera from director Wes Anderson, Moxie Pictures and Innocean USA. The car maker, which is the exclusive automotive sponsor of the awards for the fourth year in a row, plans to run nine spots during Oscar coverage, including two pre-show ads and seven during the awards. Two of the commercials, directed by …
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All Marketing Is Shopper Marketing, But I Digress
Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell "shopper marketing" is? It's two words for retail, instead of one. Stuart Elliott calls shopper marketing "one of the hottest fields in advertising" in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is starting its shopper marketing division, to be called Team …
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