Advertising News and Know-How
You want to involve people in your advertising. So they pay attention to it, and maybe even tell other people about it. Like so: On Friday the 24th of February, in the heart of the Parisian business district La Défense, McDonald's and BETC gave passers-by the opportunity to have their photo taken and integrated into the new McDonald's outdoor print campaign. From the looks of it, the participants had a …
Continue Reading about Venez Comme Vous Êtes (Come As You Are) →
“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.” That's the response from AMC, after several people saw a connection to 9/11 in Mad Men's season five out-of-home …
Continue Reading about Don’s Fall From Grace Is Also Troubling For Non-Fans of Mad Men →
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy's new online content offering, "Under the Blue Arch," funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit's CBS affiliate. Ewanick wants to alter your perception of Chevy dealers. …
Continue Reading about Not Your Father’s Dealer Advertising →
Here's a new ad from Dick's Sporting Goods and its new agency, Anomaly. Sadly, it is like so many other ads in its category, a fact which makes the big PR punch up from the client (see below) hard to believe. According to Ad Age,Chief Marketing Officer Lauren Hobart said, "We really feel like what's coming through in this work is unique to Dick's. The myriad of different products and brands represented …
What's on the lips of the Adverati today? Content marketing, of course. Here's Gary Vaynerchuk putting his five cents in: Gary Vee doesn't go back far enough in his historical assessment of the field, but hey, when did he ever claim to be an historian? We can look to Joe Pulizzi for that. Pulizzi traces modern day content marketing back to "The Furrow," launched in 1895 by John Deere. Rebecca Lieb, an …
For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year's Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and causes. “Ads Worth Spreading has been …
Continue Reading about Thinking Beyond The :30. TED’s Ads Worth Spreading 2012 →
Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, "Crusader of Flavor," the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods. What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on "breaking the monotony" from a canned meat company and its elfish crusader? If you'd care to interact with Sir Can-A-Lot, visit …
Continue Reading about Glorious SPAM, Two Words I Didn’t Expect To See Together →
When I was in Boston last October for Geekend/DMA2011, I had a memorable lunch with Baba Shetty of Hill Holiday. At one point, we chatted about how the agency might raise its profile as a content marketing resource, without doing the cheesy promotional thing. I said hold a conference on the topic. Shetty said yes, we're on that. Indeed. Yesterday at Boston's Institute of Contemporary Arts, Hill Holliday hosted TV …
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