Advertising News and Know-How
This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand. The experiment which will result …
Continue Reading about Old Ad Dogs Learn New Digital Tricks →
"I think the future of marketing is philanthropy." -Biz Stone, at SXSW today Homeless Hotspots is a charitable innovation initiative by BBH New York. It attempts to modernize the Street Newspaper model employed to support homeless populations. Participants in the agency's Homeless Hotspots program carry MiFi devices with 4G connectivity. People seeking Wifi, in this case people at SXSW, introduce themselves …
Continue Reading about In Austin, Homeless People Are Hotspots →
Paul Adams, Global Brand Experience Manager at Facebook, wrote one of those traditional advertising is dead posts that I avoid or ridicule. But I didn't avoid Adams' take on things, and I will not ridicule his points, many of which I agree with. I will challenge some of his conclusions, however. His main premise: "To be a successful advertiser on the web in the future, you will need to build content based on …
I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express' mastery of social media marketing and customer service; the problem with content marketing on the mobile …
Continue Reading about Push Play: The BeanCast, Episode 192 →
Ford Motor Co. has created six episodes of an hour-long reality show, "Escape Routes," to promote the automaker's redesigned Escape. According to Ad Age, the show was made with the help of Team Detroit and and Profiles Television. Ford's commercials during the show will promote the Escape, other vehicles in the company's portfolio and certain sales events. No other car maker's ads will be aired. …
Continue Reading about Every Company Is A Media Company, But Ford More So Than Others →
American Express customers want great service. That's why they're willing to pay exorbitant fees to their favorite credit card company. American Express, for their part, is grateful. Ergo, they want to pay the digitally adpet back with Twitter-based savings. Personally, I had to watch the spot above a number of times and read the A.P. piece to fully grasp how one's Tweets are turned into cash (saved). …
Continue Reading about Sync, Tweet and Save with American Express →
Tattoo Projects in Charlotte, NC was given the challenging task of convincing customers of Sheetz Convenience Stores to grasp the concept that they can get awesome food from a place with gas pumps. Here's what the #2 Fastest-Growing Privately-Held Company in Charlotte (and one of Ad Age's Small Ad Agencies of the Year) came up with: Sheetz has 425-locations in six states. Tattoo has Alex Trevisan, a …
Continue Reading about Sheetz Is A Fueling Station For Cars and Their Drivers →
I've resisted attending SXSW for four years in a row now. It's easy to do when you have no corporate sponsor to pick up your flights, hotel, meals, taxi rides and bar tabs. The Integer Group first sent me to Austin in 2003, and that was a special time for me, personally and professionally. It's when and where Darby and I went on our first date -- dinner at Carmelo's on 5th Street. Professionally, I was exploring …
Continue Reading about Not At SouthBy, But I Could Definitely Go For Some Guerro’s →
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