Packaging matters, especially at the point of sale. Sometimes a product's packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The brand’s latest campaign titled, “The Loudest Flavors Ever” features rising comedic …
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