Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the legends

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Drift, Wait and Obey—It Worked for Kipling, It Can Work for You

"When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." -Rudyard Kipling It's Thursday and I'd like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks and ancient Romans did not believe that creativity came from human beings. They believed that creativity …

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The Public Relations Handbook Sheds Light On The Darker Persuasive Art

I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be a manufactured piece of puffery disguised as “news,” or a backroom legislative lobbying …

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Filed Under: PR

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Say “Gay”

From a political point of view, Florida and Texas appear to be in a race to the bottom. The governors and state legislatures in both of these densely populated sunbelt states are working overtime to forward a reality that spookily mirrors the dystopian states that some of our best writers have depicted. The politicians are not acting alone. Many citizens in these states and elsewhere are in favor of banning books, …

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Tony Hawk’s New “Scratch Boards” Hide Prizes Beneath the Paint

This is not your grandfather's scratch-off game. This is the update for 2022. If you want to win today, put on a helmet, plus knee and elbow pads, and head to the nearest skate park. https://youtu.be/ubEEOIur4qY Activision, Tony Hawk, and DAVID Madrid teamed up to create limited-edition skate decks that reward skaters after they scratch them on concrete. The more you skate, the more you scratch your skateboard. …

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Appetite Appeal, It’s A Thing

Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let's watch these three commercials with appetite appeal in mind. https://youtu.be/D-gGI_G6DJk Agency: The Many https://youtu.be/OV6biPrIjzI Agency: …

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Virtual Private Networks Play Critical Role During Wartime

Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark's analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike of requests was recorded amid the second week of the war, …

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Worst Case Scenario: Rent from Hertz, Get Reported for Car Theft

Hertz is being sued by hundreds of US customers who allege they were wrongfully arrested after the rental company reported them to the police for stealing cars they say they had legitimately rented. One woman spent 40 days in jail – away from her kids and two-month-old baby – because she was arrested for car theft. Another customer spent seven months in jail and eventually signed a plea deal just to bring the …

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“Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking

Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency's "best assets," a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these commuters almost always returned in the morning. Today, with our newfound and …

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War in Ukraine Leads Western Firms to Close the Door on Russia

Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …

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Please Select Gold or Oil

Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …

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