Imagine that you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday […]
Pizza Hut’s New “Triple Treat Box” Is A Gift
Packaging innovation is front-and-center in this new holiday commercial from Pizza Hut. Packaging innovation may not sound appealing, but it sure looks appetizing—and that’s the goal of effective food advertising. This is the dessert tray taken to a new level. First, we pizza, then we party! Also, the box presents as a gift. It looks […]
In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite
Facebook versus Apple. The battle of the tech titans is on. According to Facebook, “Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.” Here’s the interpretation of the above in a full-page […]
Ad Chatter, Episode 10: A Soap Opera in Prime Time
In this new episode of Ad Chatter, Dan Goldgeier and I discuss new work from KFC, Alaska Airlines, Google, and a PR mess for North Face. Harland Sanders Gets A Modern-Day Makeover The soap opera. It’s a classic format used to entertain viewers between commercials. What could be better? How about a storyline that embeds […]
The Best Ads of 2020 Were Made By Small Teams You’ve Never Heard Of
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry’s best creative outputs are as good as anything I’ve seen […]
This Is A CRM. This Is A Mask.
One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion. According to Seeking Alpha: “Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. […]
Farmdrop Is Celebrating England’s Hard-Working Farmers
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and “everyday groceries” using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running […]
Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs
Crispin Porter Bogusky shocked the advertising agency world 14 years ago when it moved a large percentage of its operations and people from Miami, FL to Boulder, CO. At the time, the agency wanted to give its team members—including Alex Bogusky—the option to live in Colorado. Now, the agency is on the move again. In […]
Happy ‘Next’ Holidays from Hotwire
Hotwire wants to help you travel. To do that, the company is looking forward to a time when it is safe to travel. And that time will hopefully arrive sometime next year. To focus on future holiday joy and togetherness, Hotwire’s Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages […]
Like Real Campfires, Digital Campfires Are Meant to Illuminate
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There’s a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, […]
