Advertising News and Know-How
Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials belong to a community dependent on the resources for their livelihoods. Due to the increase in …
Continue Reading about A Big Idea: “Non-Mineable Land” Inside of Minecraft →
Some musicians spend a lot of time in bars because bars have stages and people who like to dance. Bars and their patrons help musicians make their way in the world and that's something. It doesn't mean that the musicians drink more than anyone else, or that they favor a particular bourbon (if they do drink). Maybe they do, maybe they don't. Whatever the sitch, it helps to have the talent on your side and in this new …
Continue Reading about “Trust Your Spirit,” Your Gut, and Your Choice of Bourbon →
The Valley's hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I've seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen's verbose defense of the technology, is unprecedented. This is no longer PR or promotion. It's religion. The stakes here are high. The opportunities are …
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Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform's engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five weeks from April 1 to the first week of May was $88 million, down 59 …
Continue Reading about Tweet, Tweet: Twitter Is Failing Harder Every Single Day →
During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …
Continue Reading about Ad Chatter Season 4, Episode 2: Steve Red of RTO+P →
The advertising agency business has been in one bind or another ever since the dawn of digital. Digital shook the industry to its core, and the reverberations are still being felt from top to bottom. The list of problems is long, but one problem we don't spend enough time discussing is the problem of not knowing who or what we are, any longer. It's a confusion that I find perplexing. May I point you to an …
The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer's union in the land collectively walked off the job. It sounds like a glamorous job—writing for TV or film. For a select few, it is, and …
Continue Reading about TV and Film Writers Are Fighting for All Workers Threatened By AI →
Outdoor advertising is often seen as a blight on the landscape by millions of passers-by in their cars. In many cases, the critics (and would-be shoppers) are spot on in their disdain for the medium. There are a great number of ads in the environment, and a great number of them fail to connect, entertain, or inform. Corona Peru is on another page with this innovative out-of-home effort made in collaboration with …
Continue Reading about Corona Makes A “Living Billboard” That Walks Like A Crab →
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