Advertising News and Know-How
| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide." Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. https://youtu.be/wu9RJ7d8AL4 To make web3 accessible to everyone, …
Continue Reading about Beauty Brand Dangles NFTs Like Newly Discovered Jewels →
S L A V E R Y. The very word sends chills. Along with genocide, slavery is one of two original sins and a bloody stain on the history of the United States. There are "hear no evil" people who do not want to hear about it, and people who can't see how it matters today. Thankfully, we have before us a campaign that connects the dots and helps to address centuries of racial injustice and the need for prison …
Last year, cybercrime grew by 403% in Argentina. In response, DAVID Buenos Aires created “Dear Customer” for HSBC, a new campaign that seeks to prevent people from becoming a victim of these financial crimes. https://youtu.be/5xMJtWFvMM8 By making the cybercriminal's nefarious acts plain to see, the spot works particularly well. It's also a smart call for customers to work with their bank in a concerted effort …
Continue Reading about DAVID Buenos Aires Shows the New Face of Bank Robbery for HSBC →
David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
Despite appearances to the contrary, American gun makers and sellers are not untouchable, unreachable, or above and beyond the law. Typically, when legislators fail to act to protect people, the makers of dangerous products and perpetrators of dangerous industry practices are held in check by the threat of civil litigation. But this principle does not apply to the gun industry, because it has obtained …
Continue Reading about Civil Lawsuits Start to Penetrate the Gun Lobby’s Legal Armor →
Since 1963, nearly 193,000 children and teens have been killed with guns on American soil—more than four times the number of U.S. soldiers killed in action in the Vietnam, Persian Gulf, Afghanistan, and Iraq wars combined, according to Children's Defense Fund. According to the gun control advocacy group Change The Ref, last year alone 3,044 more students did not get the chance to graduate because they were killed …
Continue Reading about Leo Burnett Receives Four Grand Clios for their Gun Control Work →
Visual candy in an ad solves the first rule of attraction—get people to drop whatever they're doing and pay attention to the brand instead. In this new "Welcome to Malibu" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https://youtu.be/Uc1HEIQox54 In a call to action that embraces both hedonism and adventure, Malibu suggests: "Do Whatever Tastes …
Continue Reading about In Mythical Malibu, You Can “Do Whatever Tastes Good” →
Retro is in. To get a sense of how nostalgia is used in advertising today, let's travel back to 1972 with luxury watchmaker Audemars Piguet. The brand's celebratory flashback sequence also makes quick visits to 1982, 1992, 2002, and 2012 before pulling into the present. https://youtu.be/YP4mbGPy0vA Since its launch on April 15, 1972, the Royal Oak—the flagship model of luxury watch brand Audemars Piguet—has …
Continue Reading about The Royal Oak Turns 50, Takes Fans on Journey Back Through Time →
"Enjoy Illinois" is the new travel and tourism campaign for the Land of Lincoln. The two words (Enjoy Illinois) rhyme, are easy to recall and suggest good times ahead. https://youtu.be/hTnlUw2yeF8 I also like the positioning line used in the campaign, "Welcome to the middle of everything." For the state of Illinois, it's the perfect tagline. The state is a bit east of center geographically speaking, but when it …
Continue Reading about Jane Lynch Enjoys Illinois, Invites You To Do Likewise →
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view their time in the metaverse as pure escapism, but also as an extension of real life. Notably, …
Continue Reading about Gen Z Gamers Explore the Metaverse, Find It to Their Liking →
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