Advertising News and Know-How
By David Burn
from Downhill Battle: MPAA has hired Junior Achievement to go into schools and teach an anti-filesharing, "safety on the internet" class, intimidatingly-dubbed, "What's the Diff?". The Business Software Alliance, meanwhile, is paying the Weekly Reader to include their anti-piracy curriculum in the publication which goes out to millions of students. Putting aside the extremely problematic nature of an education …
Continue Reading about Young Minds Exposed To Entertainment Industry Propaganda →
By David Burn
I first came across Edward Lampert's name earlier this week, while preparing for a phone interview with Kmart (yes, I'm open to a client-side move). I was surprised to discover that this old-school discount retailer was run by such a young man. Lampert, a Yale grad, is 42. Today, Lampert is all over the news, due to his arranged marriage between Kmart and Sears. Some pundits suggest that Lampert will take a page …
By David Burn
The Bad Ass Coffee Company, a purveyor of fine Kona coffees, is about to open a new store in Antioch, IL--a small town north of Chicago. But some residents of Antioch are none too pleased. Long-time Antioch resident Marion Rush said "I just can't see going up and saying, 'Can I have a Bad Ass mocha please,'" resident Rush said. "I just don't understand it. How do I tell my children that it is inappropriate to use …
Continue Reading about Bad Ass Coffee Receives Lukewarm Reception In Small Town Illinois →
By David Burn
"Shaving my head was worth millions of dollars in advertising because people recognized me, and for some reason that made them believe what I said." -Seth Godin Wow! That's a major revelation. I had no idea such a simple, cosmetic alteration could lead one to fame and fortune. note: Godin quote lifted from this Reveries interview. …
Continue Reading about How To Create Buzz For Under Ten Dollars →
By David Burn
U.K. digital entertainment firm, Inspired Broadcast Networks, is preparing to launch the world's first vending machines that dispense music, not snacks. According to the News Telegraph, Norman Crowley, the company's chief executive officer, said: "All you need is a mobile phone or an MP3 player and a coin in your pocket. You select the track you want and, depending on what type of device you have, it will either …
By David Burn
"People are good. That's what Pierre Omidyar was thinking when he started eBay in his living room back in 1995. His idea was simple: That people could buy and sell goods and services from one another honestly, fairly and openly. Almost 10 years and millions of transactions later, his idea has proven to be more successful than anyone ever imagined. Today, people are doing more than just buying and selling on eBay. …
By David Burn
I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated. …
By David Burn
The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation's third largest retailer. The company will continue to operate the Kmart and Sears stores under their current brand names. The combined company is expected to have $55 billion in annual revenues, and trail only Wal-Mart Stores Inc. and …
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