Earlier this week Neville Hobson had the opportunity to interview Michael Wiley, Director New Media, GM Communications, at General Motors. Here's an excerpt. Neville: What are your primary objectives for the GM FastLane Blog? Michael: To get beyond our old ways of communication with a new direct line of communication to all stakeholders. Typical communication is issuing press releases, talking to the media, who …
Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus
This article from London's Globe and Mail details the story of 2 guys who used Bryan Adams' upcoming new album as the focus of a fake viral site called Who Ordered Room Service? I think viral advertising may have Jumped the Shark. AdLand dives deeper into this discussion. UPDATE: The Globe and Mail is based in Toronto, not London. Thanks to Constantinos for pointing out my American ignorance. …
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The Sweet Smell Of Success
from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Twain is a five-time Grammy winner and the best-selling female country artist of all time. "The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world," Marsha Brooks, VP-marketing and business development for Coty Beauty …
iSucker
This always happens to me when it comes to technology purchases. I just got an iPod last week. And today Apple introduces a new line of iPod Minis and iPod Photos, with increased capacity on the Minis and lower prices on the Photos. We are all just pawns in Steve Jobs' cosmic chess game. …
The Ogilvy Verdict: Guilty On All Counts
Adweek has the initial report. It didn't take the jury very long to reach a verdict. Yikes. I might have more to say on this later. I think this may have huge implications for the ad industry. Thoughts, anyone? …
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Living The Poetry Of Exceptional Advertising
Tom Asacker points to a poignant comment left on Tom Peters' blog by AJ Hoge. "People are moved by greatness...by madness...by beauty and magic and love and terror. Perhaps business people should junk the language and thought patterns of business …
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Positive Use Of A Powerful Medium
from NY Times: Maurice L …
We Know Who You Are. Maybe.
USA Today and other newspapers have been following a story about identity theft that ought to scare the bezeejus out of you. Criminals targeted ChoicePoint, a company that keeps a database containing over 19 billion records on Americans. According to the article, "The criminals opened 50 accounts and received volumes of data on consumers, including names, addresses, Social Security numbers and credit reports …
