Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness. What makes random such a powerful marketing tool? …
Phishing Wreaks Havoc With Banking Industy’s Online Strategies
Boston Globe: It was any banker's worst nightmare. Shortly after Wachovia Corp. sent an e-mail inviting recipients to go to a new log-in page as a result of its merger with First Union Corp., some savvy customers swamped Wachovia's call center to inform officials that criminals apparently were attempting to steal the financial information of Wachovia's customers through a bogus hyperlink. One problem: The e-mail was …
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Information Overload
An ad can never say it all. Of course, clients often want to break this cardinal rule, because they have so many important (to them only) things to say. Thanks to Flickr user, Fachtopia for the image. …
Pigs Endure Logo Treatment
Yahoo: Pigs tattooed with the logo of French luxury brand Louis Vuitton rest in a farm in the rural area of China's capital Beijing July 14, 2005. The pigs are owned by Belgian artist Wim Delvoye, who has a staff of local farmers and tattoo artists raising sows to use them as canvases for skin art. According to Time, Delvoye's controversial art seems perfectly aligned with Europe's current indigestion over what it …
Not Your Grandfather’s White Bread
Ad Age: Bread marketers are launching a variety of new whole-grain white breads in an effort to cater to the latest health trend while also catering to the tastes of the vast majority of consumers who don't like the taste of whole-grain bread. Interstate Bakeries is launching a whole-grain version of its classic Wonder Bread dubbed "White Bread Fans 100% Whole Grain." The variety launches this month in six U.S. …
Reebok Is What It Is
AP: Reebok International Ltd. said Thursday its second-quarter profit soared 71 percent on strong sales driven by the athletic shoe and apparel maker's high-performance model shoes and "I am what I am" marketing campaign. Paul Fireman, Reebok's chairman and chief executive, said the "I am what I am" marketing campaign the company introduced in February is a success. The campaign features pitches from celebrity …
What Danica Patrick Is Selling
Brandweek: IndyCar racer Danica Patrick has inked a multiyear deal to be spokeswoman for Old World Industries' antifreeze and windshield cleaning products. The racer, one of two female IndyCar drivers and rookie of the year in 2005, will be touting PEAK Antifreeze and Mr. Clean windshield wash and wiper blades in advertising, promotions, events and in-store merchandising. Patrick also promotes Argent Mortgage and …
Ink from Inc.
Fresh Inc., the Inc.com weblog, made a post today wherein they claim to be regular readers of AdPulp. We're flattered. Thanks Inc. …
