Advertising News and Know-How
By David Burn
NYT: Ai Miyazato, known as Ai-chan earned her 2006 L.P.G.A. Tour card with a record 12-stroke victory over Libby Smith and Lee Ann Walker Cooper at the L.P.G.A.'s Qualifying School at the Legends Course in Daytona Beach, Florida. The L.P.G.A., enjoying an influx of young talent with global appeal, can now look at Miyazato as another potential star and as a future rival for Annika Sorenstam, Paula Creamer, Michelle …
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By David Burn
Associated Press: A coalition of American churches joined farmworker advocates Thursday to urge McDonald's Corp. to pay more for its tomatoes to help boost the wages of tomato pickers. The National Council of Churches request comes after the Florida-based Coalition of Immokalee Workers announced their campaign last month to pressure the fast-food giant to pay more for the fruit. "Every so often there comes a moment …
By David Burn
Newsweek: In "First Descent," a new snowboarding documentary that opens in limited release this week, mountains are everywhere. You'll have to look a little harder to spot the Mountain Dew. But not too hard. Mountain Dew, after all, didn't just pay to have the soft drink in the movie. It financed the entire project, which follows five snowboarding icons. (A rep won't comment on the budget.) Experts call it "branded …
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According to this story in the Washington Post, BellSouth was none too pleased with the city's idea to offer free Wi-Fi throughout the city. Hours after New Orleans officials announced Tuesday that they would deploy a city-owned, wireless Internet network in the wake of Hurricane Katrina, regional phone giant BellSouth Corp. withdrew an offer to donate one of its damaged buildings that would have housed new police …
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By David Burn
Reuters: Google Inc.'s search for revenue beyond its wildly popular pay-per-click advertising system has everyone from publishers to phone companies unnerved by the seemingly endless scope of the Web leader's ambitions. Nowhere is this more closely felt than Madison Avenue, where the advertising industry sees Google encroaching on turf ad agencies and media buyers have considered their own for much of the past …
By David Burn
I wondered when a brand would utilize Flickr in an ad/pr campaign. We now have an answer, and the answer is Visa. Julia Mancuso, a Visa blogger Journey to Torino is a blog written by six Olympic athletes and one moderator/host. The blog also features a podcast and a Flickr link from the sidebar. Cammi Granato, an ice hockey player for Team USA says: My first experience on the ice was on the studio rink when my mom …
By David Burn
The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. -Rosser Reeves Babej has been reading Rosser Reeves' classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, the business was filled with artistes then, like it is now. …
By David Burn
Spike Jones at Brains On Fire points to this twisted identity story from Fort Collins, CO. The owners of the Drunken Monkey are considering changing the controversial name of their bar - and they want the community to help. The Old Town bar, 151 S. College Ave., is named for a Kung Fu movie and decorated like a beach cabana - complete with an outdoor deck, swings hanging from the ceiling and a tree house. The idea …
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