Advertising News and Know-How
By David Burn
NYT: Nielsen Media Research is rolling out an ambitious, expensive effort to provide data to help measure the effectiveness of outdoor advertising. The data is collected by an Npod, a device resembling a cellphone, weighs 1.4 ounces and is equipped with a global positioning system. The Nielsen Outdoor unit of Nielsen Media Research had 850 consumers in the Chicago area carry one for nine days during the summer of …
Continue Reading about Like A Pedometer But For Billboards →
Ad Age reports on Tyson Foods' new "Giving Thanks" booklet, which features all sorts of faith-based ways to say Grace. “People are not just buying our products, they’re buying us and they’re spending more and more time looking on the Internet and elsewhere to find out, ‘what does this company stand for,’ “ said Bob Corscadden, Tyson’s Chief Marketing Officer. Consumers researching Tyson are likely to find on the Net …
Continue Reading about Praise The Lord And Pass The Gizzards →
By David Burn
Seth Godin would like to see ad execs empowered by clients to actually move the needle, as opposed to the typical dancing around it, most of us do now. What a shame that some of the smartest people in our field aren't allowed (by their clients and by their industry's structure) to get behind the scenes and change the product, the strategy and the approach instead of just annoying more people with ever louder junk. Of …
Continue Reading about QUALITY CRAP AT LOW PRICES! ACT NOW! →
By David Burn
Adweek on Yahoo! News: The rebirth of online advertising and its growing respectability as a creative medium is attracting more traditional creative talent to interactive agencies. But many Web-shop executives are skeptical about how well creatives steeped in traditional advertising can adjust to the interactive medium. "What's happened in the last year is the Web's gone from being a curiosity to being mainstream …
Continue Reading about TV And Print Makers Seek Interweb Home →
By David Burn
Hollywood.com: Academy award-winning actress Kim Basinger has been enlisted by Italian fashion designer Muiccia Prada to model her new spring/summer Mui Mui collection. Basinger, 51, who was a successful model before turning to acting, is the latest middle-aged female star to be chosen by highly acclaimed fashion houses, including Madonna, 47, and Demi Moore, 42, who both starred in recent Versace campaigns. Muccia …
Continue Reading about Newsflash: Basinger An Intellectual →
By David Burn
I have a saying I'm particularly fond of. "If you're thinking it, someone else is doing it." Over the past few years, my mom and I have discussed a business idea that seems like it may have legs. An evening gown rental business, where we make haute couture affordable for the night. Today, I discovered a firm that's already doing it, albeit for hand bags. Direct marketer, From Bags To Riches, will lend you the bag of …
By David Burn
After considering this New York Times report on Google's corporate culture, it certainly makes me wonder why we settle for so much less in the ad biz. Google, like I.B.M., says that it is forging a corporate culture in which success depends on performance. But while I.B.M. is an old company that has revamped the social contract with its workers, Google is writing a new one from scratch. Some of Google's benefit and …
By David Burn
Lewis Lazare: "Peace" is the central message in two new public service spots being released this month from Romani Bros./Chicago for Rotary International. The campaign tagline, as it was in an earlier campaign spotlighting Rotary's efforts to eradicate polio, is "Humanity in Motion." The more arresting of the two new commercials is "Symbols," a well-edited montage of unusual peace symbol imagery. A second spot called …
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