Japan's Corporate News: JCB, a leading international payment brand and the largest credit card issuer in Japan, is celebrating its success with the JCB LINDA Sweet card featuring a refreshing citrus-based fragrance. The number of cards to be issued is limited to 20,000, and applications will be accepted starting December 10. JCB has recently started offering the scented card option to all of its issuing partners …
I Think Jesus Might Approve Of Cheap Chinese-Made Sandals
Wal-Mart's critics have found religion in their battle against the nation's largest retailer. First, they made a movie available to church groups to stimulate discussion. Now comes the next crusade, as ABC News reports: WakeUpWalMart.com on Thursday unveiled a religious-themed campaign Thursday asking shoppers whether God wants them to buy things from the Bentonville, Ark.-based company. The 30-second TV spot, …
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Lubricants Are Advertising On Video Games. No, Not Those Lubricants.
I knew the trend of advertising in video games was catching on, but the product range is getting quite interesting. As Reuters reports: When BP Lubricants USA wanted to raise the profile of its high-performance Castrol Syntec motor oil with ever-elusive young male consumers, it followed them into a popular racing video game. Like its peers, the unit of BP Plc needs to be where males aged 18 to 34 have gone after …
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Worst Buy Even Worse Employer
I loathe Worst Buy. These feelings stem from the fact that they charged me an unspeakable 15% "restocking fee" when I returned a laptop computer I had in my possession a mere 18 hours. It's a fine I refused to pay at the time, yet bill collectors still call me, hoping I will come through. I won't. So it pleases me to see this lawsuit, even though it's meant to correct another of this heinous company's traits. USA …
Hire Me Hire Me Hire Me
A man, who has chosen to remain annonymous, has created Hire Me Google, as a way to attract attention to his cause. A lot of people want to work for Google. I’m one of them. In order to increase my chances of ever getting noticed (let alone hired) by them I have to stand out. This website is my attempt to do so. I’ve wanted to work for Google for a long time but until now I’ve been busy with my studies. However, I’m …
Does Big Business Have A PR Problem?
From today's New York Times: More than ever, Americans do not trust business or the people who run it. Pollsters, researchers, even many corporate chiefs themselves say that business is under attack by a majority of the public, which believes that executives are bent on destroying the environment, cooking the books and lining their own pockets. Many executives, while acknowledging the public antipathy, adamantly …
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Mini USA Picks Up Another Hottie
BSandS riding high in a Mini If you read all the way to the bottom of this NY Times article on Butler Shine & Stern's Mini Cooper account win, you will find this nugget. Ms. Hardy and Mr. McDowell (Mini USA marketing execs) notified Butler, Shine's employees that they won the review in a nontraditional way: A bulldog was sent into the agency's office, wearing a collar decorated with clues to the decision written on …
Us And Them: A Stocking Stuffer For Budding Account Planners
I wish I had taken an anthropology course in college. Because in a communication business like advertising, it's important to understand people, their backgrounds, their formative experiences, and their current perceptions, all of which affect the way the way they make purchasing decisions. I truly believe human beings are basically groups of tribes, and not merely in an ethnic sense. That's why David Barreby's Us …
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