Advertising News and Know-How
As Brandweek reports: More than 130 colleges and universities (mostly in the U.S.) have anti-Coke programs in place. At least 20 either have banned Coke products or axed exclusive contracts, per Campaign to Stop Killer Coke, New York. The country's largest private school, New York University, banned Coke products last week. More are preparing to follow suit, including the University of Michigan on Dec. 31. Student …
Continue Reading about Killer Coke in Colombia Takes On A Whole New Meaning →
By David Burn
Influx Insights: Le Pain Quotidien is Belgian bakery/restaurant chain with around 60 stores worldwide, it has US locations in New York and Los Angeles. Apart from bringing the European bakery tradition to the US, it also places a large emphasis on its communal table. The giant tables are focal points for the stores and are embedded in the brand's philosophy. Communal tables are not new, but they have mainly been …
Continue Reading about Giving Everyone A Seat At The Table (Now There’s An Idea) →
By David Burn
Kevin McKeon of Strawberry Frog was profiled by The New York Times last week. No, not for his wicked creative skills. The Gray Lady chose to chronicle his leave-the-city, return-to-the-city odyssey. After a long winter (in Connecticut), Mr. McKeon was restless. "I never thought I'd admit it, but I miss being a big shot at my job," he wrote in his newspaper column for The Lakeville Journal. "And all that comes with …
By David Burn
Hugh Fraser offers a podcast interview with Robert Scoble and Hugh MacLeod, together for the Geek dinner at The Texas Embassy in London. …
Continue Reading about Hugh Calls Hugh “An Unusual Character” →
By David Burn
MSNBC: More than 1,000 TV writers want their benefits to catch up with scribes of comedies and dramas, and about a dozen of their representatives interrupted a discussion with the entertainment presidents of ABC, CBS, NBC, Fox, UPN and the WB at the Waldorf Astoria last month. They dumped leaflets on hotel’s banquet hall tables and Susan Baronoff, an Emmy-winning writer for “Starting Over” and other shows, climbed …
Continue Reading about Reality Shows Have Writers? I Don’t Get It. →
By David Burn
Author and journalist, Randall Rothenberg, writing in Ad Age: Personal production technologies help realize a vision many of us have been propounding for years: that all companies, no matter their core field, will have to have expertise in two businesses: their own, and the media business. Hear hear. …
Continue Reading about If You Communicate, You’re In The Media Business. →
In a new essay over at MultiCultClassics, HighJive makes some very keen observations about the reaction to our posting about Saab's "Born From Jets" campaign and other blogs who've taken on the issue: Now, it’s hardly extraordinary for bloggers to critique new campaigns. But this Saab story is a little different. As pundits posted comments, rebuttals started to pop up. The opposing viewpoints gushed over the new ads …
By David Burn
Business Week: Can a car company really be called green? Sure, the notion may seem far-fetched. But if anyone can, it might be Toyota. The Japanese auto maker has gotten great mileage lately out of its Prius gasoline/electric hybrid. Toyota has sold over 400,000 of these fuel-sippers and is now expanding its hybrid lineup by at least 10 other vehicles. Less well known are Toyota's efforts to reduce emissions from …
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