You know the Google Adwords we run on this site? Well, one firm just caught our eye with a creative use of text. Crispin Porter is busy Think Tank 3 A Modern Day Think-Shop www.thinktank3.com In case you've never purchased Adwords before, one needs to supply Google with several terms that people are likely to search for. In the case above, Think Tank 3 will be returned when one searches for Crispin Porter. …
So That’s What The McWiFi Is For
International Herald Tribune: If Walt Disney has its way, McDonald's Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application. Users could add files to the devices by earning points with food purchases. The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media …
What’s FedEx Gonna Do? Sue?
Dear brand manager, you don't "own" your brand, the consumer does. And here's what some consumers will do with it, if they so choose. from Lifehacker: Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it like a mitten, pull off the adhesive backing, and voila! giant lint trap. Pat yourself down, and you’re good to go …
TDA, You’re About To Have Some Company
Adweek: MDC Partners' Crispin Porter + Bogusky is opening an office in Boulder, Colo., in July, said Chuck Porter, shop chairman, who disclosed the new venture at an agency-wide meeting this morning. The decision to launch in Boulder comes after the agency's addition this month of the $400 million North American Volkswagen account. However, Porter said the outpost is not intended to service a particular existing or …
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You Want Web 2.0, Amazon’s Got Web 2.0
John Battelle believes something big is going on with Alexa, and I'm inclined to agree. Alexa, an Amazon-owned search company started by Bruce Gilliat and Brewster Kahle, is going to offer its index up to anyone who wants it. Alexa has about 5 billion documents in its index - about 100 terabytes of data. OK, step back, and think about that. Anyone can use Alexa's index, to build anything. But wait, there's more. …
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A Dot Com Division Is So 1999
USA TODAY: USA TODAY will merge its newspaper and online newsrooms to create a single news operation, the newspaper and website's publishers announced Monday. "What I'm basically here to tell you today is there no longer is going to be a dot-com newsroom. There no longer is going to be a print newsroom. There is one newsroom," USA TODAY President and Publisher Craig Moon told USA TODAY staffers. "I think it's a …
When Old-Fashioned Letter Writing Fails…
NYT: A full-page advertisement - set to appear in the Capitol Hill newspaper Roll Call today - pleads with Congress to pay for stronger levees in the devasted city of New Orleans. It also reminds the lawmakers that things are far from normal in a city where block after block remains ghostly and dark. "Since the breakdown of the New Orleans flood protection system on August 29, 2005, we have lived like refugees in our …
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Folino Moves Inland
Lewis Lazare: DDB/Chicago scoured the world for months and on Monday came up with Michael Folino to succeed Bob Scarpelli as chief creative officer at the city's second-largest agency. Folino starts his new job in early January. Folino's selection is risky for a few reasons. Folino did not grow up in the DDB culture, and the majority of his experience in the ad industry has been on the West Coast, where the agency …
