Advertising News and Know-How
By David Burn
Max Barry, who spent the best years of his life in the bowels of Hewlett-Packard and now writes thinly-veiled fictional accounts of it. His latest novel is Company. He works from home, but enforces a strict dress policy, requires that his desk be kept tidy at all times, and asks that he limit personal calls to less than two minutes. Barry also has a web site where people can post ridiculous but true tales of …
Continue Reading about Shared Tales Of Corporate Oppression →
By David Burn
Popular speaker and author, Tom Asacker, weighs in on some things he's been thinking about lately. People believe that they are better than they really are, and they want YOU and your people and your business model to validate those feelings. If you're really smart, you'll make them feel even better about themselves and their decisions. I wonder why, no matter how many times or in how many ways I explain this to …
Continue Reading about Make People Feel Good And You Will Go Far →
By David Burn
Ad Age: Time Inc. on Tuesday slashed 105 employees from its rolls, including some of its highest-ranking, most veteran publishing executives. Richard Greenfield, an independent media analyst who follows Time Inc. parent Time Warner, called today’s developments very logical. “To scale down or to reduce your cost structure at a time when the revenue outlook is generally uncertain is the correct strategic move for Time …
By David Burn
If Squidoo is any indication, advertising is a popular topic. Currently there are 20 so-called "LensMasters," which is an optically-challenged way of saying the site features 20 so-called experts who maintain a page about advertising. Some established bloggers are using their new Squidoo page to further market their offerings while providing a closer look at themselves, which in many cases is missing from their own …
By David Burn
USA TODAY: Investor confidence in PepsiCo finally put the No. 2 beverage maker's market capitalization ahead of Coca-Cola for the first time Monday. Pepsi closed up 31 cents at $59.31 to give it a market capitalization of $98.4 billion. Coke closed down 36 cents to $41.15 for a market capitalization of $97.9 billion. The shift reflects Wall Street's ongoing taste for Pepsi's diversified portfolio of beverage and …
By David Burn
• Some bad news for Cramer-Krasselt/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer "profitable." The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix and reallocating resources. • Weber Grill Restaurant has named Hoffman York/Chicago to handle …
From Reuters: Visitors to New Orleans who once toured the graceful mansions of its Garden District or learned the history of its Mississippi River plantations have a new attraction: The Hurricane Katrina disaster tour. Gray Line New Orleans will begin offering a "Hurricane Katrina Tour - America's Worst Catastrophe!" to show the ruin that befell the city when the storm hit on August 29, breaching a faulty system of …
Continue Reading about New Orleans Tourism Is Really A Disaster Now →
By David Burn
Ad agencies are kown for their creative workspaces and interior design. Art director, Derek Nelson, shows us his work place, the Dallas agency formerly known as Temerlin McLain. See all the images from Nelson's t:m photoset. …
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