Advertising News and Know-How
By David Burn
Hugh on why he does what he does: I market Stormhoek to the Blogosphere not because I think it'll drive up the sales curve, but more because I think coming in contact with "Blogospheric DNA" is healthy for the brand. In return for letting me bore the Blogosphere to death with all my Stormhoek crap, I share my insights I learn along the way with them. I think it's a fair trade. And if they don't think so, they can go …
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By David Burn
NYT: Mortimer B. Zuckerman has pulled the plug on Radar magazine after just three issues. Radar employees had just celebrated the publication of its third issue - surpassing the two issues it published in its previous incarnation in 2003 - and were scrambling to close the fourth. Mr. Zuckerman, the publishing and real estate mogul who also owns The Daily News and U.S. News &World Report, said in an interview last …
From The Wall Street Journal: If you were a teenage girl worried about underarm odor, what kind of ad would make you go out and pick up some Ban deodorant? It isn't a rhetorical question -- it's the query Kao Corp., maker of Ban, is posing directly to girls and young women in a contest that asks them to create advertisements that other girls will respond to. The contest, publicized in fall issues of such magazines as …
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From Reuters: Ford Motor Co. on Wednesday said it will run advertisements in gay publications, reversing a decision last week to pull all advertising of its Jaguar and Land Rover luxury brands from that sector. In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted …
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By David Burn
Guess how much this bottled water is going for in Japan. No, higher. No, higher. Close, but no. It's going for $5.50 a bottle. Japanese consumers are buying into the idea that deep ocean water “contains more nutrients and fewer pollutants than surface water” and are willing to pay $5.50 for a 1.5-liter bottle of it. [via Reveries] …
By David Burn
Christian Science Monitor: For a new generation of opportunists, other people's fast-food trash is their treasure. Danielle is no stranger to diving into dumpsters. "You'd be amazed what they throw away at Trader Joe's, it's like whole meals over there," says the young nanny from the Philadelphia area. But when she heard that the garbage outside Wendy's restaurants had free airline travel in it, "it just seemed too …
Our good friends at Talent Zoo are always looking for ways to bring great people together. And in that spirit, they've partnered with PerfectMatch.com, an online dating service. It's just an experiment in co-sponsorships, but we all know that Advertising & PR people often marry one another, for some odd reason. So maybe there'll be something more to it. Be warned, however: This offer may not apply if you live in …
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By David Burn
Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He'll initially team with creative director Hal Curtis on the agency's newly won Coca-Cola global "iconic" assignment. Fenske, whose last agency post was an ill- fated seven-month stint as chief creative officer at now-defunct NW Ayer that ended in 1996, said he would be …
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