Eric Weaver, a Seattle-based marketer who believes that the Reign of Fluff is over, delivered his own State of the Union address today. One side is standing and loudly applauding his commentary, while the other is none too pleased. Here are some snippets: I'm sitting in on an American Marketing Association webcast/conference call right now called "B-to-C Customer Acquisition: Ten Steps to Success". And I'm stunned by …
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