Average humans who start a blog load the software to their server, or if that's too complicated they sign up for one of the hosted services. Then they commence posting. And that about wraps up the startup. the Trotts Nick Denton and his Gawker crew are an entriely different beast. When they launch a new media prop, it's drinks for everyone. Everyone that's anyone, that is. …
Truth In Packaging?
[via Ilya Vedrashko] …
Truckers Cry Foul
Ad Age: Coke may think the monster truck-cum-pied piper in its Full Throttle spot plays the hero, but America’s truckers are calling it reckless and have begun a letter-writing campaign to Coke demanding the ad be changed or dropped. The spot was created by Mother/New York. “Every year somebody in Madison Avenue gets lazy and does the old scary truck cliche. This year it was Coca-Cola,” said Mike Russell, …
RSS Ads Get Clicked
Adweek: Users receiving RSS feeds are much more likely to click on feed advertising than regular Web ads, according to a new study. Pheedo, a San Francisco company that helps publishers put ads in their Really Simple Syndication feeds, found that RSS ads received a 3.2 percent to 8 percent click-through rate during a study of traffic during the fall. Banner ads typically receive a click rate of less than 1 …
A Bold Move Whose Time Has Come
Budweiser does not get everything right. They've run countless lowest-common-denominator commercials, of late. They've engaged Miller in a battle they have no business taking part in (only challenger brands stand to gain from such activities). But this latest piece of news from Media Daily News reveals that someone in St. Louis "gets it." In a move that's sure to cause a stir at ABC, as well as the other major …
Ponying Up To The Art House
USA TODAY: Critics must be thrilled that the splashiest Oscar nominations Tuesday went to high-minded yet low-budget and mostly R-rated films. But those who follow the money gave mixed reviews to the Academy of Motion Picture Arts and Sciences' best-picture finalists: Brokeback Mountain; Capote; Crash; Good Night, and Good Luck; and Munich. The films, targeted to relatively narrow audiences, might not attract lots …
Drive Away From The Storm
USA TODAY: Car-rental giant Hertz has changed its contracts to make customers responsible for damage from acts of nature. It told its best customers last month that they'll be responsible for auto damage from natural causes such as windstorms, hurricanes and tornadoes. In the past, it was the rental firm's responsibility. Avis and Budget are moving in the same direction. The general principle has always been that …
Show ‘Em The Money
USA TODAY: Blogs. 99-cent music downloads. Podcasts. Phoning home via the Internet. Online social networking. It's the golden age of the Internet. But you wouldn't know it if you've just been watching Internet stocks. Outside of Google and a few other choice names, it's hard to find an Internet company that gets investors' juices flowing — let alone gets them to pull out their wallets. From a technological …