Over at BusinessWeek, there's a podcast where Steve Hayden, who wrote the Apple "1984" spot, talks about all the challenges and controversy surrounding the spot's creation. Honestly, I haven't listed to this podcast, so I don't know if Hayden mentioned that when it was first introduced, the Macintosh was an insanely overpriced, underpowered box of silicon that really couldn't do much of anything, and was really …
Brands On Tape
BMW Audiobooks: Put on your seatbelt and prepare for highs, lows and plenty of twists and turns. BMW, in conjunction with Random House, brings you BMW Audio Books, a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent. Each gripping tale is yours to download for free and a new book will be available to download every two weeks. Listen to them on …
Dear Scott
[via Darren Barefoot] …
Making Fun Of Change Agent #1
Those Bastards, the meanest weblog on the web, has given birth to the Dave Winer "Bastards of the Blog" card. [via Blogebrity] …
Google’s Brain Fuel
from Brett's "Google Food" Photo Blog [via Kottke] …
Rollin’ With The Changes
Jennifer Rice: One of my favorite posts over the past two years is titled Blogging and the Singularity. If you're not familiar with the Singularity, it's the point when societal, scientific and economic change is so fast we cannot imagine what will happen from our present perspective. The idea is based on the premise that the rate of change is exponential, not linear; the rate of change in the past is a snail's pace …
Slice And Dice Technology Helps Keep Brands On Message
Visible World is "the leading provider of technology, tools and services that enable targeted customized television advertising." In other words, they're promising direct mail-style pinpointing for the world's favorite medium. According to Wired: Targeting cable TV ads to a particular neighborhood has always been tricky. In the past, if a local gas station wanted to advertise only to nearby households, the ad had to …
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Commericals Are Really Just Short “Shorts”
This Adweek article claims, "Selling Out Is Now In." Somehow, I doubt that. Even in Hollywood. As those of you who have unsuccessfully courted A-list celebrities for your U.S. campaigns know, despite being offered beaucoup bucks, incredibly short working hours and ridiculously lavish perks, many of these famous folk have said no way for fear of tarnishing their images. But in recent years, American advertising has …
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