The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead.
Debuting in Miami during Super Bowl LIV week, Port de Stella features can’t-miss co-collaborations with popular music acts, trendsetters of style, and iconic culinary stars.
Open from January 30th through February 1st, attendees can stop by The Marketplace to shop exclusive items from Stella Artois collaborations with Xkarla, Soleil Toujours and Koio, sit down for an unforgettable meal at one of Europe’s best restaurants – available for the first time ever in the U.S. – or check out a Stella Session presented by tastemaker experts like Priyanka Chopra Jonas, Karamo Brown, Sofi Tukker, Cedric Gervais and DJ Irie.
“Stella Artois encourages everyone to take the time to celebrate and savor life together with those who matter most,” said Lara Krug, VP of Marketing, Stella Artois. “The Super Bowl is one of the biggest events of the year, bringing fans from all over the country together, which makes it the perfect moment to debut Port de Stella.”
Attendees can reserve a ticket for a luxurious, 40-minute boat ride from South Beach to Port de Stella in Downtown Miami. So, skip the drive and take a relaxing voyage in style with Stella.
Stella’s Fleet is available January 30th through February 1st by RSVP only at PortdeStella.com/RSVP between:
- 5:00 – 7:00 pm ET on January 30th
- 12:00 (noon) – 7:00pm ET on January 31st and February 1st
Clearly, a branded event makes a much bigger impact on attendees than any commercial ever. But what about the millions of people who are not in Miami this weekend? How will they feel the Stella Artois love? There’s always YouTube.
In Related, But Not, News
Television advertising remains an enormous business, worth $42 billion in the United States last year, according to the media intelligence firm Magna. Fox, which airs the Super Bowl this Sunday, stands to bring in $420M in revenue from Super Bowl advertising this year.