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No News Is The News

Thanks to George Parker for finding this AOL News spot:

Yes, it’s funny. But it’s also scary.
This shit is considered ‘news’ now?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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Comments

  1. David Burn says

    One of the funniest spots I’ve seen in a long time.
    As for your question, AOL isn’t selling these incidents as hard news. The line, “15 minutes can seem like a lifetime” wickedly exposes the Warholian nature of our popular culture for the vapid mess it is.

  2. Danny G. says

    I hear what you’re saying, but it’s a positioning problem. Clicking onto AOL news shows me that they’re trying to emphasize real news, not dumb viral stuff. Although dumb viral stuff certainly seems to get more attention these days.