Milk continues to be the perfect canvas for creative expressions of advertising.
Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health & Wellness category at Cannes.
The campaign features slam poet Harry Baker working through some of the smartest product copy we’ve heard in years.
https://youtu.be/WJfNqGkqrZs
https://youtu.be/WugQ6bND0nY
https://youtu.be/o7OG_6a8qXY
Weaving poetic copy and product copy into a cohesive whole is the high bar that few ad people are ready to clear. Colenso BBDO is leading the way here. Let’s take note and apply to our own situations.
Hat tip: Tim Nudd at Adweek
