Digital delivery has changed the music business, but true fans want collectibles. Now more than ever. Hence, the need to produce a special “package” and offer it in tandem with whatever digital downloads are made available. Fans want both the instant gratification of a download and the follow up physical object.
Arcade Fire Miroir Noir Deluxe DVD Unboxing from ian rogers on Vimeo.
[via Topspin Media]
