America’s leading underwear brand offers a more generous ‘package’ for one’s package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions).
Now, how do three of the best ad agencies in the land address these news flashes? Let’s look and listen.
Achieving Ball-ance with Hans
Actor Tony Cavalero plays the role of Hans in this new campaign. Hans is Hanes’ ball-ance guru and spokesdude for the brand’s new patent-pending pouch construction, featuring unique breathable mesh inserts, that help men feel secure, separated, and supported. Along with superior support, the new design provides all-day comfort, so “there’s less wrestling, and more nestling.”
https://youtu.be/ps0ue1EZwe0
Agency: Martin Agency
Tide Dials It In
Will the real Mr. T please stand up (for washing with cold water, which is better for the environment)? In this new Tide commercial, the answer is yes.
Agency: Saatchi & Saatchi New York
People Talk To Themselves (You Can Bank On It)
Key Bank broke with convention by not showing the inside of a bank or a handshake, a mobile app, or an ATM in its new commercials. Instead, you see a person weighing their financial decisions and holding a sort of self-focused group with their past, present, and future priorities (and selves).
Agency: Fallon
