On Tuesday, millions of California voters will put a cap on the 2016 primary season.
The Golden State’s total voter registration now stands at 17,915,053. That’s the largest number ever registered heading into a primary election. According to Los Angeles Times, California’s voter rolls grew by almost 650,000 in the final six weeks of registration. And three of every four new voters were Democrats.
It’s not our job here to discuss the merits of the candidates (that’s what for Facebook is for). Our focus here is on the campaigns’ messaging, and the marketing strategies that underly them.
https://youtu.be/yxqvFnV-T6s
These are all short snippets, but what can we gather from the above ads?
For one, Bernie is speaking to a broad audience, whereas Hillary is speaking directly to one of her core constituencies—women who are tired of taking shit from men. Hillary’s approach is the more sophisticated and practical one, as it’s best to speak to one person in your ads, not a group of people.
The third ad is from Priorities USA, a pro-Clinton Super Pac. Again, we are not weighing in on the merits of Super Pacs, just their ads, which in this case are hard-hitting and well done.
