The joy of sports and competition. The joy of friends and teammates. The joy of Sundays. The joy of beer. It’s all here in this new Super Bowl LV spot from Michelob Ultra, care of Wieden + Kennedy New York.
The 60-second spot, called “Happy,” features sports superstars Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, and Alex Morgan enjoying time off the courts or field.
The straightforward commercial is also enriched by the soundtrack, “Can I Kick It?” from A Tribe Called Quest.
Cheers to Developing A Winning Attitude
This commercial isn’t just selling beer. It’s selling a lifestyle while challenging the idea that winning is everything. “Joy is the whole game, not just the end game,” intones the voice-over artist. I’ll drink to that.
“Enjoying the moments along the journey is as important as the journey itself,” says Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “That’s why we’re partnering with some of the greatest athletes of our generation: to remind us all that joy and happiness are not a distraction but instead, a key ingredient to winning and success.”
Michelob ULTRA is the fastest-growing beer brand in the U.S. This year marks the brand’s sixth consecutive Super Bowl appearance.