“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson
Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency.
Here is a slice of the interview. Click over to Oregon Business for the full scoop.
Were you surprised when the board of directors offered you the job of chief executive?
It was very surprising to me. I thought was going to be a creative forever. I never expected to have the words chief executive officer attached to my name.
How has the Portland office evolved since you came on board?
The Portland office opened 7-8 years ago primarily as a creative outpost, a little satellite. There is so much talent here; we had a group of freelancers who became staff. When I joined in 2008, there were five of us. Now we are 16 and we do all different kinds of things: strategy, copy writers, client services.We’re in the White Stag building. But we’re going to move across the river to Washington High School. We’re renting 5,500 square feet in the building. I love Portland. I went to grad school at PSU and my first job was writing ads for Fred Meyer.
I’m happy for Anderson and Struck. As a copywriter, it warms my heart to see another copywriter gain recognition for his efforts and ability. Plus, the best place for a skilled copywriter (with or without executive duties) is right in the middle of the action. It’s nice to see an agency with Struck’s chops recognize this.
Previously in the pages of AdPulp: Digital Agency Model Struck By Lightning
