Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year.
The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing.
Aspiring musical stars sent in video renditions of their songs (through January 26th), which are now being voted on my the community and evaluated by celebrity judges, including Ziggy Marley.
Three winners will be selected from the field, and will receive either a studio recording session with a GRAMMY winning producer; a chance to star in their own music video shot by an acclaimed director; or fill an opening spot for a noted musician and/or at a music festival.
Previously on AdPulp: Hey Dodgers Fan, Hyundai Has Your Number
