Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency.
Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter:
We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ pic.twitter.com/AlEHHMwVED
— BRUNNER (@BRUNNERWORKS) May 24, 2017
Are you proactive, organized and a clear communicator? Apply to be one of our account managers. We see lots of commercials in your future: pic.twitter.com/VtT8pAV5P2
— BRUNNER (@BRUNNERWORKS) May 17, 2017
These social media ads are spot on.
Q. Who does the aspiring worker need to hear from?
A. The people currently working in the actual job.
I also like the way these ads pull the curtain back on the agency business. What does a copywriter do all day? Inquiring minds want to know.
