Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing a tax prep pitchman, he’s not bad either.
There’s drama in his delivery, and that’s what top tier clients pay out the large dinero for—some sizzle to help them stand out in the crowd of over-produced, say nothing spots (that we’re about to see much of during the run-up to Super Bowl Sunday). But let’s not get ahead of ourselves just yet. We have some Hamm to deliver.
H&R Block worked with Fallon Worldwide on this campaign and it shows. The message, timing, sets, casting, and acting—everything is on point.
Agency: Fallon Worldwide
Chief Creative Officer: Jeff Kling
Creative Directors: Joe Johnson, Bo MacDonald
Copywriter: Charlie Kuhn
Art Director: Jay Morrison
Director of Film Production: Pat Sidoti
Production Assistant: Natalie Dahl
CMO: Chris Lawrence
Group Account Director: Marc Mason
Account Director: Liz OReilly
Director of Integrated Business Affairs: Brendan Lawrence
Senior Integrated Business Manager: Mona Morris
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Editorial Company: Arcade
Editor: Kim Bica (Rome, Now, Forest, Money Colored)
Editor: Jeff Ferruzzo (Blow It Up, Donuts, Switch, Zombie, More Money)
Postproduction/VFX Company: Timber
Postproduction Company/Color: MPC
Music Production Company: Tonefarmer
Audio Postproduction/Sound Design Company: Eleven
Mixer/Sound Designer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston
