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Macy’s Asks the Pros for Help With Its Blog

Macy’s is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for “news, reviews, magic and more.”

According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts.

Macy’s will devote each weekday to a different subject, such as “Women’s Fashion” on Mondays and “Home” on Wednesdays, and that e-commerce will be embedded in content so readers can click to buy.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Jsully37 says

    This is a smart decision for Macy’s to use social media as a way to lure attraction to its website by having fashion bloggers write for MBLOG. More women will be attracted to the Macy brand if they are able to interact with it online.