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Leonard Fournette Collects Touchdowns. What Do You Collect?

Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday.

I’m sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company’s new commercial.

The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie Premiere in Los Angeles.

In addition, as the exclusive trading card partner of Pop Warner, Panini also used a local (El Segundo, CA) Pop Warner team for the spot.

Panini will produce more than 30 different NFL trading card products for the 2017-18 season.

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David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.