Grace. Humility. Love. These are the things that make a good man and a good father to a young man. In the hands of a talented agency and production crew, these elements also combine into a powerful true story and long-form commercial.
This heartwarming holiday video from Doritos Mexico has already been viewed more than 14 million times on YouTube. When you hit the right note, people pay attention, and this is the right note for right now.
Doritos Mexico’s The Best Gift marks the start of a year-long diversity platform from which the brand will be sharing LGBT+ communications over the course of 2021.
This spot, created by Slap Buenos Aires and directed by Nico Perez Veiga through Primo Mexico, is based on a real story about a divorced father who discovers his son is gay but doesn’t know how to face the situation. So, he asks for help on a Reddit Forum, obtaining more than 60,000 answers from the online community.
“Were’ really proud of the accomplishments that have been achieved with Doritos Rainbow,” said Eduardo Córdoba, Marketing Director at Doritos México, “and we believe the moment is right to show that our commitment extends beyond a pride celebration every June.”
At the end of the ad, the father approaches Javier in the kitchen and asks to have a word with him. He says to his son: “I love you.”
Javier tearfully replies, “What you want to tell me is that you love me as I am?”
His father nods his head yes and the two men embrace.
The ad concludes with an on-screen message: “The best gift for these holidays is accepting everyone the way they are.”