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Kodak Believes It’s Time For A “Printervention”

In new DRTV and DRDTV (Direct Response Digital TV) spots, Kodak and Deutsch continue the “Print and Prosper” campaign that works to expose the crime of high-priced printer ink.

This ad seems makes fun of direct response advertising, while simultaneously embracing it and putting the time-honored pitchman to work for the brand.
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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. HighJive says

    Not convinced this work “makes fun of direct response advertising”—rather, it IS direct response advertising. The creators believe it’s brilliant. Guaranteed. Everybody thinks they can do commercials. It’s like Mindshare Entertainment thinking they can do Mad Men commercials. It’s all about unqualified hacks producing work that the public ultimately ignores.