“Karen” wants her privacy. Come to think of it, so does “Ken.”
I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!”
The spot offers the technorati a funny takedown of the quantified life and a well-earned poke in our social sharing ribs.
Oddly, the heartbeat rate and the distance to home measurements are things that the iPhone provides. Apple is skewering itself, almost to the point of a Saturday Night Live fauxmercial. Which is good, like a hall of mirrors in a funhouse is good.
It might be nice to hear a few details about ‘H-O-W’ Apple intends to secure one’s data. Even with safeguards in place, so much rests on the user of the technology.
The information that’s missing in the ad, is available for those who seek it on Apple.com. For example, Apple Maps doesn’t name Google Maps here, but it doesn’t need to name them.
Google is an advertising company that profits from our data, and Apple is not.
Also, this statement is hard to misread:
Privacy Is Fundamental…What About Propaganda?
Apple is tapping into what matters to people today. Meanwhile, social media platforms struggle to define themselves and regulate their discordant environments. Twitter, for one, wants to put the clamp down on the propaganda that courses through its network, but the steps being considered (and taken) are largely soft steps and backpedaling.
We will not permit our service to be abused around civic processes, most importantly elections. Any attempt to do so — both foreign and domestic — will be met with strict enforcement of our rules, which are applied equally and judiciously for everyone.
If the words from Twitter above were true, then aggressive account suspension and removal must take place, along with a new verification system that clearly identifies all users on the platform.
Hate speech and willful misinformation can’t be part of a platform for civil discourse. When you’re revenue depends on them, you have a problem in need of a massive firehose.
