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It’s Not About What You Can Do Inside The Computer, It’s About What The Computer Can Do For You

Andy Whitlock, a Senior Creative Strategist for Poke in London presented
the following material in Madrid recently.

why digital isn't about digital

Near the end of his deck, Whitlock shows some banner ads that use real time data to increase relevance for the viewer. I’m always looking for great examples of creative that’s native to digital, instead of mimicking print and/or broadcast, so I appreciate Whitlock’s examples on slides 42-44.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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