BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural “Storytelling for Good” Award winner.
The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. “Storytelling for Good” celebrates branded entertainment and content that promotes or creates awareness for a cause, foundation, organization and/or political or social issue.
The award was presented by Clio president Nicole Purcell on day one of Brand Storytelling 2020 from the Stein Eriksen Lodge in Park City, Utah.
“We’ve seen a substantial increase in purpose-driven branded entertainment and marketing entries at The Clio Awards and we really wanted to find a way to celebrate this meaningful work in front of the community of people that specialize in creating it,” said Purcell.
The PSA was an instant success, having received 26 million views within the first 24 hours of its release. The video was shared by celebrities like Kim Kardashian as well as 11 of the 2020 Democratic Presidential candidates.
“We wanted to encourage people to reject this as the ‘new normal’ by showing them that gun violence is preventable,” said Bianca Guimaraes, VP, Creative Director, BBDO NY.
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