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Inverting The Pyramid

An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind.
empowered pyramid.jpg
…for the chart lover within.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. He wrote his first ad for a political candidate at the age of 17. She won her race and the advertising hook was set. After working on Capitol Hill, David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.